Prerequisites: BUS 103 or consent of instructor
Description: Focuses on planning and development of marketing and product portfolio strategies for long-term success. Emphasizes marketing analysis and decision- making through the use of case studies and/or a computer-based marketing simulation.
Referenced in
- Administrative Studies — Major Requirements
- Art History — Major Requirements
- Business Administration — Business Administration Major
- Economics — Business Economics Major
- Global Studies — Major Requirements
- Global Studies — Minor
- History — History/Administrative Studies Major
- Political Science — Major Requirements
- Sociology — Major Requirements