Prerequisites: BUS 103 or consent of instructor
Description: Focuses on planning and development of marketing and product portfolio strategies for long-term success. Emphasizes marketing analysis and decision-making through the use of case studies and/or a computer-based marketing simulation.
Referenced in
- ADMINISTRATIVE STUDIES — Major Requirements
- ART HISTORY — Major Requirements
- BUSINESS ADMINISTRATION — Business Administration Major
- BUSINESS ADMINISTRATION — Minor
- ECONOMICS — Economics/Administrative Studies Major
- GLOBAL STUDIES — Major Requirements
- GLOBAL STUDIES — Minor
- HISTORY — History/Administrative Studies Major
- POLITICAL SCIENCE — Major Requirements
- SOCIOLOGY — Major Requirements