Prerequisites: BUS 020; ECON 003 or ECON 003H, STAT 008; or consent of instructor
Description: An introduction to the role of marketing in society emphasizing concepts, marketing methods, and institutions.
Serves as a prerequisite for
BUS 109 BUS 111 BUS 113 BUS 114 BUS 115 BUS 116 BUS 117 BUS 118 BUS 119 BUS 151 BUS 152 BUS 159 BUS 164 BUS 172Referenced in
- Administrative Studies — Major Requirements
- Art History — Major Requirements
- Business Administration — Business Administration Major
- Computer Science and Engineering — Major Requirements
- Data Science — Major Requirements
- Economics — Business Economics Major
- History — History/Administrative Studies Major
- Political Science — Major Requirements
- Public Policy — Major Requirements
- Public Policy — Minor
- Sociology — Major Requirements
- Statistics — Major Requirements