Prerequisites: BUS 103
Description: Covers types and sources of marketing information, the marketing research process, and techniques of data collection and analysis, including consumer and customer surveys and test marketing. Examines both quantitative and qualitative research with analysis of the values and limitations of data. Emphasis is placed on evaluation and interpretation of results.
Serves as a prerequisite for
PBPL 197Referenced in
- Administrative Studies — Major Requirements
- Art History — Major Requirements
- Business Administration — Business Administration Major
- Data Science — Major Requirements
- Economics — Business Economics Major
- History — History/Administrative Studies Major
- Political Science — Major Requirements
- Sociology — Major Requirements
- Statistics — Major Requirements