Prerequisites: BUS 103
Description: Provides a basic understanding of the general models of choice behavior as it relates to marketing decision making. Emphasis is on motivation, perceptions, learning, and social forces as they impact on the choice process.
Referenced in
- ART HISTORY — Major Requirements
- BUSINESS ADMINISTRATION — Business Administration Major
- BUSINESS ADMINISTRATION — Majors with Administrative Studies Components
- BUSINESS ADMINISTRATION — Minor
- ECONOMICS — Economics/Administrative Studies Major
- HISTORY — History/Administrative Studies Major
- POLITICAL SCIENCE — Major Requirements
- SOCIOLOGY — Major Requirements
- STATISTICS — Major Requirements