Prerequisites: upper-division standing or consent of instructor
Description: An introduction to the role of marketing in society with emphasis on concepts, marketing methods, and institutions.
Serves as a prerequisite for
BUS 111 BUS 112 BUS 113 BUS 114 BUS 115 BUS 116 BUS 117 BUS 118 BUS 119 BUS 151 BUS 152 BUS 159 BUS 164 BUS 172Referenced in
- ART HISTORY — Major Requirements
- BUSINESS ADMINISTRATION — Business Administration Major
- BUSINESS ADMINISTRATION — Majors with Administrative Studies Components
- BUSINESS ADMINISTRATION — Minor
- COMPUTER SCIENCE AND ENGINEERING — Computer Science with Business Applications Major
- ECONOMICS — Economics/Administrative Studies Major
- HISTORY — History/Administrative Studies Major
- POLITICAL SCIENCE — Major Requirements
- SOCIOLOGY — Major Requirements
- STATISTICS — Major Requirements