Prerequisites: upper-division standing or consent of instructor
Description: An introduction to the role of marketing in society with emphasis on concepts, marketing methods, and institutions.
Serves as a prerequisite for
BUS 111 BUS 114 BUS 115 BUS 117 BUS 118 BUS 119 BUS 172Referenced in
- Art History — Administrative Studies requirements (37 units)
- Business Administration — Business Administration Major
- Business Administration — Minor
- Computer Science and Engineering — Computer Science with Business Applications Major
- Economics — Major Requirements
- Graduate Program
- Political Science — Majors
- Sociology — Major Requirements
- Southeast Asian Studies Designated Emphasis — Master’s Program