Prerequisites: BUS 103
Description: Covers the theory and practice of marketing across national borders. Provides an understanding of global marketing envi- ronments and examines the development of marketing strategies to maximize growth of global companies.
Referenced in
- Art History — Administrative Studies requirements (37 units)
- Business Administration — Business Administration Major
- Economics — Major Requirements
- Global Studies — Major Requirements
- Global Studies — Minor
- Graduate Program
- Latin American Studies — Major Requirements
- Latin American Studies — Minor
- Political Science — Majors
- Sociology — Major Requirements