Units: 4
Hours: Lecture, 3 hours; extra reading, 2 hours; projects, 1 hour, Prerequisite(s): BUS 103
Catalog page 163
Description: Provides a basic understanding of the general models of choice behavior as it relates to marketing decision making. Emphasis is on motivation, perceptions, learning, and social forces as they impact on the choice process.
Referenced in
- ADMINISTRATIVE STUDIES — Major Requirements
- ART HISTORY — Major Requirements
- BUSINESS ADMINISTRATION — Business Administration Major
- BUSINESS ADMINISTRATION — Minor
- ECONOMICS — Economics/Administrative Studies Major
- HISTORY — History/Administrative Studies Major
- POLITICAL SCIENCE — Major Requirements
- SOCIOLOGY — Major Requirements
- STATISTICS — Major Requirements