Prerequisites: upper-division standing or consent of instructor
Description: An introduction to the role of marketing in society with emphasis on concepts, marketing methods, and institutions.
Serves as a prerequisite for
BUS 111 BUS 112 BUS 113 BUS 114 BUS 115 BUS 116 BUS 117 BUS 118 BUS 119 BUS 172Referenced in
- Art History — Major Requirements
- Business Administration — Major Requirements
- Business Administration — Minor
- Computer Science and Engineering — Business Informatics Major
- Economics — Major Requirements
- History — Major Requirements
- Political Science — Major Requirements
- Sociology — Major Requirements
- Statistics — Major Requirements