BUS 113: Marketing Institutions

← 2011-12 2012-13 2013-14 →
← 2011-12 changes (lax) changes (strict) ▾ 2017-18 → 2017-18 →

Units: 4

Hours: Lecture, 3 hours; extra reading, 2 hours; projects, 1 hour

Catalog page 146

Prerequisites: BUS 103

Description: Covers the concepts and strategies relating to the delivery of consumer goods and services, the main topic being the management of marketing activities within the channels of distribution, especially in retail and wholesale institutions.

Derived Information — The following is not part of the official catalog but is computed from catalog data.
Prerequisite graph not available.

Referenced in

Enrollment History (from UCR Banner, not catalog)
Year F W S Su Total
2025-26 73/79 155/155 228/234
2024-25 71/78 154/159 225/237
2023-24 77/78 140/156 217/234
2022-23  49/ 72  77/ 80 126/152
2021-22  70/ 75 137/140 207/215
2020-21 133/160  67/ 79 200/239
2019-20 141/152  65/ 71  9/70 215/293
2018-19  95/130 22/70 117/200
2017-18  59/ 60 51/76 26/70 136/206
2016-17 140/145 29/70 169/215