BUS 117: Advertising

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← 2011-12 changes (lax) changes (strict) ▾ 2018-19 → 2017-18 →

Units: 4

Hours: Lecture, 3 hours; extra reading, 2 hours; projects, 1 hour

Catalog page 146

Prerequisites: BUS 103

Description: Covers the basic concepts and functions of advertising, with emphasis on media selection, message design, and effectiveness measurement.

Derived Information — The following is not part of the official catalog but is computed from catalog data.
Prerequisite graph not available.

Referenced in

Enrollment History (from UCR Banner, not catalog)
Year F W S Su Total
2025-26 158/159  81/ 80 28/70 267/309
2024-25 151/152  71/ 78 17/70 239/300
2023-24 156/158  76/ 76 26/70 258/304
2022-23 157/158  80/ 80 34/70 271/308
2021-22  79/ 80 137/140 29/70 245/290
2020-21 154/157  75/ 76 62/70 291/303
2019-20 150/151  67/ 67 70/70 287/288
2018-19 114/130 143/145 35/70 292/345
2017-18 147/153 122/133 15/70 284/356
2016-17 128/141 143/149 30/70 301/360