Prerequisites: BUS 103
Description: Covers the theory and practice of marketing across national bor- ders. Provides an understanding of global marketing environments and examines the development of mar- keting strategies to maximize growth of global compa- nies.
Referenced in
- Art History — Major Requirements
- Business Administration — Major Requirements
- Economics — Major Requirements
- Global Studies — Major Requirements
- Global Studies — Minor
- History — Major Requirements
- Latin American Studies — Major Requirements
- Latin American Studies — Minor
- Political Science — Major Requirements
- Sociology — Major Requirements