BUS 114: Marketing in a Global Environment

2008-09 2009-10 →
changes (lax) changes (strict) ▾ 2019-20 → 2012-13 →

Units: 4

Hours: Lecture, 3 hours; outside research, 2 hours; term paper, 1 hour

Catalog page 135

Prerequisites: BUS 103

Description: Covers the theory and practice of marketing across national bor- ders. Provides an understanding of global marketing environments and examines the development of mar- keting strategies to maximize growth of global compa- nies.

Derived Information — The following is not part of the official catalog but is computed from catalog data.
Prerequisite graph not available.

Referenced in

Enrollment History (from UCR Banner, not catalog)
Year F W S Su Total
2025-26  77/ 80 76/77 153/157
2024-25  64/ 77 75/75 139/152
2023-24  70/ 78 75/79 145/157
2022-23 157/157 157/157
2021-22 67/80 58/70 125/150
2020-21 78/78 11/70  89/148
2019-20 74/78 16/70  90/148
2018-19 69/71  69/ 71
2017-18  62/ 62  62/ 62
2016-17 65/65  65/ 65