Units: 4
Hours: Seminar, 3 hours; research, 3 hours
Catalog page 462
Prerequisites: MGT 209; graduate standing; or consent of instructor
Description: For the MGT 257 online section, enrollment in the Online Master of Business Administration program is required; MGT 209; graduate standing. Presents a framework for an integrated, dynamic analysis of customers and competitors to enable marketing strategy development for long-term success. Utilizes case studies, lecture-discussions, and a computer-simulated competitive marketing strategy game.