Units: 4
Hours: Seminar, 3 hours; research, 3 hours
Catalog page 462
Prerequisites: MGT 209; graduate standing; or consent of instructor
Description: For the MGT 253 online section, enrollment in the Online Master of Business Administration program is required; MGT 209; graduate standing. Develops an understanding of digital marketing and how it affects and augments the traditional marketing mix. Topics covered include online retailing and the long tail, online pricing, multi-channel and mobile marketing, search engine optimization, display and sponsored search advertising, and social media marketing.