Units: 4
Hours: Lecture, 3 hours; research, 3 hours
Catalog page 460
Prerequisites: MGT 209; graduate standing; or consent of instructor
Description: For the MGT 228 online section, enrollment in the Online Master of Business Administration program is required; MGT 209; graduate standing. Studies the processes individuals and groups use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs. Explores the impacts that these processes have on the consumer and society. Addresses external and internal influences on consumer behavior.