Prerequisites: BUS 103 or consent of instructor
Description: Examines the strategies that lead to successful development of new products. Discusses the tools and techniques used in different stages of a successful new product development process from opportunity identification to market testing and commercialization of the new product.
Referenced in
- Administrative Studies — Major Requirements
- Art History — Major Requirements
- Business Administration — Business Administration Major
- Business Administration — Minor
- Economics — Economics/Administrative Studies Major
- History — History/Administrative Studies Major
- Political Science — Major Requirements
- Sociology — Major Requirements
- Study of Religion — Major Requirements