BUS 113: Marketing Channels

← 2024-25 2025-26
← 2023-24 ← 2023-24 changes (lax) changes (strict) ▾

Units: 4

Hours: Lecture, 3 hours; written work, 2 hours; extra reading, 1 hour

Catalog page 192

Prerequisites: BUS 103

Description: Covers the concepts and strategies relating to the distribution of products and services through retail and wholesale business channels. Focus on the management of marketing and Salesforce activities within these channels of distribution.

Enrollment History (from UCR Banner, not catalog)
Year F W S Su Total
2025-26 73/79 155/155 228/234
2024-25 71/78 154/159 225/237
2023-24 77/78 140/156 217/234
2022-23  49/ 72  77/ 80 126/152
2021-22  70/ 75 137/140 207/215
2020-21 133/160  67/ 79 200/239
2019-20 141/152  65/ 71  9/70 215/293
2018-19  95/130 22/70 117/200
2017-18  59/ 60 51/76 26/70 136/206
2016-17 140/145 29/70 169/215