Prerequisites: BUS 103
Description: Provides a basic understanding of the general models of choice behavior as it relates to marketing decision making. Emphasizes motivation, perceptions, learning, and social forces as they impact the choice process.
Referenced in
- Administrative Studies — Major Requirements
- Art History — Major Requirements
- Business Administration — Business Administration Major
- Business Administration — Minor
- Economics — Economics/Administrative Studies Major
- History — History/Administrative Studies Major
- Political Science — Major Requirements
- Sociology — Major Requirements
- Statistics — Major Requirements
- Study of Religion — Major Requirements