Prerequisites: BUS 103
Description: An introduction to the role of digital marketing in business-to-consumer and business-to-business marketing. Covers the application of traditional marketing principles to an electronic commerce environment and new digital marketing techniques made possible by this environment.
Referenced in
- Administrative Studies — Major Requirements
- Art History — Major Requirements
- Business Administration — Business Administration Major
- Business Administration — Minor
- Economics — Economics/Administrative Studies Major
- History — History/Administrative Studies Major
- Political Science — Major Requirements
- Sociology — Major Requirements
- Statistics — Major Requirements
- Study of Religion — Major Requirements