Prerequisites: BUS 103
Description: An introduction to the role of digital marketing in business-to-consumer and business-to- business marketing. Covers the application of traditional marketing principles to an electronic commerce environment and new digital marketing techniques made possible by this environment.
Referenced in
- ADMINISTRATIVE STUDIES — Major Requirements
- ART HISTORY — Major Requirements
- BUSINESS ADMINISTRATION — Business Administration Major
- BUSINESS ADMINISTRATION — Minor
- ECONOMICS — Economics/Administrative Studies Major
- HISTORY — History/Administrative Studies Major
- POLITICAL SCIENCE — Major Requirements
- SOCIOLOGY — Major Requirements
- STATISTICS — Major Requirements