MGT 257: Marketing Strategy

← 2018-19 2019-20 2020-21 →
← 2018-19 ← 2018-19 changes (lax) changes (strict) ▾ 2023-24 →

Units: 4

Hours: Seminar, 3 hours; research, 3 hours

Catalog page 393

Prerequisites: MGT 209; graduate standing; or consent of instructor

Description: Presents a framework for an integrated, dynamic analysis of customers and competitors to enable marketing strategy development for long-term success. Uses case studies, lecture-discussions, and a computer- simulated competitive marketing strategy game.

Derived Information — The following is not part of the official catalog but is computed from catalog data.
Prerequisite graph not available.

Referenced in

Enrollment History (from UCR Banner, not catalog)
Year F W S Su Total
2025-26 32/70 32/70
2024-25 38/63 38/63
2023-24 21/70 21/70
2022-23 29/63 29/63
2021-22 52/63 52/63
2020-21 24/60 24/60
2019-20 27/36 27/36
2018-19 25/36 25/36
2017-18 16/36 16/36
2016-17 19/36 19/36