Units: 5
Hours: Lecture, 3 hours; discussion, 1 hour; extra reading, 3 hours; term paper, 1 hour
Catalog page 364
Prerequisites: upper-division standing or consent of instructor
Description: Examines the history and culture of mass consumerism in the United States. Includes the shift from mass production to mass consumption; the growth of advertising and product marketing; the rise of the department store and shopping mall; the relationship of race, ethnicity, and gender to the market; globalization; and anticonsumerism.
Credit: Credit is awarded for only one of HISA 119 or HISA 119S.