BUS 111: Services Marketing

← 2008-09 2009-10 2010-11 →
changes (lax) changes (strict) ▾ 2012-13 → 2012-13 →

Units: 4

Hours: Lecture, 3 hours; outside project, 3 hours

Catalog page 143

Prerequisites: BUS 103

Description: Covers the marketing of services and ideas. Focuses on marketing for service organizations such as hotels, hospitals, and banks. Provides understanding of the broader role of service provision for both service firms and goods firms.

Derived Information — The following is not part of the official catalog but is computed from catalog data.
Prerequisite graph not available.

Referenced in

Enrollment History (from UCR Banner, not catalog)
Year F W S Su Total
2025-26  66/ 80 70/70 59/70 195/220
2024-25  59/ 77 73/76 67/70 199/223
2023-24  80/ 80 72/75 79/80 231/235
2022-23 77/80 75/78 39/70 191/228
2021-22  45/ 74 58/80 69/70 172/224
2020-21 78/80 27/70 105/150
2019-20 65/74 36/70 101/144
2018-19  49/ 56 60/76 52/70 161/202
2017-18 104/154 27/70 131/224
2016-17 138/139 11/70 149/209