HISA 119: Modern U.S. Consumer Culture

2008-09 2009-10 →
changes (lax) changes (strict) ▾ 2013-14 → 2012-13 →

Units: 4

Hours: Lecture, 3 hours; extra reading, 3 hours

Catalog page 292

Prerequisites: upper-division standing or consent of instructor

Description: Examines the history and culture of mass con- sumerism in the United States. Topics include the shift from mass production to mass consumption; the growth of advertising and product marketing; the rise of the department store and shopping mall; the rela- tionship of race, ethnicity, and gender to the market; globalization; and anticonsumerism.

Enrollment History (from UCR Banner, not catalog)
Combined: HISA 119 / SEHE 144
Year F W S Su Total
2025-26  8/40  8/ 40
2024-25 75/80  8/25 83/105
2023-24 67/35 12/25 79/ 60
2022-23 69/52 22/25 91/ 77
2021-22 79/43 16/25 95/ 68
2020-21 62/65 27/30 89/ 95
2019-20 21/25 21/ 25
2018-19 60/60 17/25 77/ 85
2017-18 11/25 11/ 25
2016-17 13/25 13/ 25