Units: 4
Hours: Lecture, 3 hours; activity, 3 hours
Catalog page 462
Prerequisites: MGT 209, MGT 233; graduate standing; or consent of instructor
Description: Explores the use of artificial intelligence (AI) in understanding consumer behavior and informing marketing decisions. Demonstrates how techniques in machine learning and natural language processing are used to analyze consumer data. Teaches skills in data collection, model building, and interpreting results while also addressing ethical challenges in AI research.