Units: 4
Hours: Lecture, 3 hours; activity, 3 hours
Catalog page 462
Prerequisites: MGT 201, MGT 209; graduate standing; or consent of instructor
Description: Provides foundational knowledge in various components of social media marketing. Includes consumer insights and research, strategy development, and content management. Applies knowledge through interaction with platforms such as Instagram, TikTok, X, YouTube, and Facebook. Covers social media metrics and other forms of evaluation.