Units: 4
Hours: Lecture, 3 hours; activity, 3 hours
Catalog page 462
Prerequisites: MGT 209; graduate standing; or consent of instructor
Description: Examines advanced topics in marketing with emphasis on utilizing quantitative tools to aid marketing decision making. Topics include demand and market- share forecasting; conjoint analysis; market segmentation and cluster analysis; brand positioning and competitive market structures; and assessing market response to price, advertising, promotion, distribution, and sales force.