Units: 4
Hours: Lecture, 3 hours; activity, 2 hours; individualized study,1 hour
Catalog page 461
Prerequisites: MGT 209; graduate standing; or the consent of instructor
Description: Addresses the marketing challenges in conceptualizing, launching, and growing an entrepreneurial venture. Provides a conceptual framework and market research tools for evaluating and validating entrepreneurial ideas. Discusses alternative business models and promotion strategies for launching entrepreneurial ventures.