MGT 224: User Experience Design For Marketing Strategies

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Units: 4

Hours: Lecture, 3 hours; activity, 3 hours

Catalog page 460

Prerequisites: MGT 209; graduate standing; or consent of instructor

Description: Introduces foundational knowledge, principles, and methods for designing human-centered user experience (UX) around interactive systems. Topics include physical, cognitive, and social components of computing, user interface models, and usability evaluation. Discusses in depth the design of user interfaces and user experiences for mobile, desktop, voice, and augmented reality systems.

Derived Information — The following is not part of the official catalog but is computed from catalog data.
Prerequisite graph not available.