BUS 187: Data Science and Machine Learning in Marketing

2026-27

Units: 4

Hours: Lecture, 3 hours; activity, 3 hours

Catalog page 191

Prerequisites: BUS 119; or consent of instructor

Description: Studies how to harness customer engagement and transaction data using artificial intelligence and machine learning tools to gain marketing insights. Develops data-driven marketing strategies.

Derived Information — The following is not part of the official catalog but is computed from catalog data.
Prerequisite graph not available.