Units: 4
Hours: Seminar, 30 hours per quarter; individual study, 30 hours per quarter
Catalog page 464
Prerequisites: graduate standing or consent of instructor
Description: Addresses current issues and innovations in entrepreneurial management to develop a broad understanding of the interrelationship among all functions of management, including marketing, finance, accounting, information technology, production, and distribution. Discusses topics such as family business management, entrepreneurial marketing, managing growth, strategies for innovation, and market entry and exit decision making.