Prerequisites: BUS 103 or consent of instructor
Description: Provides an understanding of how to manage a brand or a branded product. Topics include brand development and equity, brand architecture and brand leveraging, and managing a brand over the product life cycle.
Referenced in
- Administrative Studies — Major Requirements
- Art History — Major Requirements
- Business Administration — Business Administration Major
- Business Administration — Minor
- Economics — Economics/Administrative Studies Major
- History — History/Administrative Studies Major
- Political Science — Major Requirements
- Sociology — Major Requirements
- Study of Religion — Major Requirements