Prerequisites: BUS 103
Description: Covers the basic concepts and functions of advertising, sales promotion, and other communication tools in an integrated marketing communications framework.
Referenced in
- Administrative Studies — Major Requirements
- Art History — Major Requirements
- Business Administration — Business Administration Major
- Business Administration — Minor
- Economics — Economics/Administrative Studies Major
- History — History/Administrative Studies Major
- Political Science — Major Requirements
- Sociology — Major Requirements
- Statistics — Major Requirements
- Study of Religion — Major Requirements