Prerequisites: BUS 103
Description: Covers the marketing of services and ideas. Focuses on marketing for service organizations such as hotels, hospitals, and banks. Provides understanding of the broader role of service provision for both service firms and goods firms.
Referenced in
- Administrative Studies — Major Requirements
- Art History — Major Requirements
- Business Administration — Business Administration Major
- Business Administration — Minor
- Economics — Economics/Administrative Studies Major
- History — History/Administrative Studies Major
- Political Science — Major Requirements
- Sociology — Major Requirements
- Statistics — Major Requirements
- Study of Religion — Major Requirements