Units: 4
Hours: Lecture, 3 hours; extra reading, 1 hour; research, 1 hour; term paper, 1 hour
Catalog page 177
Prerequisites: BUS 101
Description: Provides a process of starting a new technology-based venture from the original idea to commercialization. Introduces a set of cross-functional concepts in technology management, intellectual property laws, marketing, operations and strategy. Concepts apply to a class project focused on the development of a business plan for a technology-based startup.