Units: 4
Hours: Lecture, 3 hours; extra reading, 1.5 hours; outside projects, 1.5 hours
Catalog page 433
Prerequisites: MGT 209; consent of instructor
Description: A practical examination of the Internet retailing customer chain from a managerial perspective. Involves special-topic lectures, directed readings, active discussion, and student presentations. Culminates in a class- written book comprised of chapters focusing on team-developed solutions to industry problems.