Prerequisites: BUS 103 or consent of instructor
Description: Examines the strategies that lead to successful development of new products. Discusses the tools and techniques used in different stages of a successful new product development process from opportunity identification to market testing and commercialization of the new product.
Referenced in
- ADMINISTRATIVE STUDIES — Major Requirements
- ART HISTORY — Major Requirements
- BUSINESS ADMINISTRATION — Business Administration Major
- BUSINESS ADMINISTRATION — Minor
- ECONOMICS — Economics/Administrative Studies Major
- HISTORY — History/Administrative Studies Major
- POLITICAL SCIENCE — Major Requirements
- SOCIOLOGY — Major Requirements