Prerequisites: BUS 103 or consent of instructor
Description: Provides an understanding of how to manage a brand or a branded product. Topics include brand development and equity, brand architecture and brand leveraging, and managing a brand over the product life cycle.
Referenced in
- ADMINISTRATIVE STUDIES — Major Requirements
- ART HISTORY — Major Requirements
- BUSINESS ADMINISTRATION — Business Administration Major
- BUSINESS ADMINISTRATION — Minor
- ECONOMICS — Economics/Administrative Studies Major
- HISTORY — History/Administrative Studies Major
- POLITICAL SCIENCE — Major Requirements
- SOCIOLOGY — Major Requirements