Prerequisites: BUS 103; or consent of instructor
Description: Examines marketing cases and develops data analytical skills for managerial decision making. Utilizes statistical software to manage, display, and analyze marketing information including consumer survey, relationship management, scanner, and socioeconomic data. Topics include attitude measurement, market segmentation and targeting, competition analysis, market performance analysis, and store location choice.
Referenced in
- ADMINISTRATIVE STUDIES — Major Requirements
- ART HISTORY — Major Requirements
- BUSINESS ADMINISTRATION — Business Administration Major
- BUSINESS ADMINISTRATION — Minor
- ECONOMICS — Economics/Administrative Studies Major
- HISTORY — History/Administrative Studies Major
- POLITICAL SCIENCE — Major Requirements
- SOCIOLOGY — Major Requirements
- STATISTICS — Major Requirements