MGT 253: Internet Marketing

← 2017-18 2018-19 2019-20 →
← 2012-13 ← 2017-18 changes (lax) changes (strict) ▾ 2019-20 → 2019-20 →

Units: 4

Hours: Seminar, 3 hours; outside research, 3 hours

Catalog page 384

Prerequisites: MGT 209 or consent of instructor

Description: Examines the role of the Internet in an organization’s overall marketing framework. Discusses marketing applications of personalization, traffic generation, online search, community, online experience, and other current Internet-enabled marketing techniques. Emphasizes Internet retailing.

Derived Information — The following is not part of the official catalog but is computed from catalog data.
Prerequisite graph not available.
Enrollment History (from UCR Banner, not catalog)
Year F W S Su Total
2025-26 31/70 31/70
2024-25 21/70 21/70
2023-24 23/62 23/62
2022-23 62/63 62/63
2021-22 75/77 75/77
2020-21 44/60 44/60
2019-20 22/36 22/36
2018-19 21/74 21/74
2017-18 25/36 25/36
2016-17 24/36 24/36