MGT 228: Consumer Behavior

← 2017-18 2018-19 2019-20 →
← 2012-13 ← 2017-18 changes (lax) changes (strict) ▾ 2019-20 → 2019-20 →

Units: 4

Hours: Lecture, 3 hours; consultation, 1 hour

Catalog page 383

Prerequisites: MGT 209 or consent of instructor

Description: Analyzes why people buy and examines purchase decision processes and outcomes. Studies current models of consumer behavior. Topics include brand equity, customer delight, global marketing, behavior modification, and strategic market analysis.

Derived Information — The following is not part of the official catalog but is computed from catalog data.

Serves as a prerequisite for

MGT 247
Prerequisite graph not available.
Enrollment History (from UCR Banner, not catalog)
Year F W S Su Total
2025-26 52/70 52/70
2024-25 60/63 60/63
2023-24 42/64 42/64
2022-23 62/77 62/77
2021-22 77/80 77/80
2020-21 42/60 42/60
2019-20 53/76 53/76
2018-19 32/36 32/36
2017-18 52/60 52/60
2016-17 33/60 33/60