Units: 4
Hours: Lecture, 3 hours; extra reading, 1.5 hours; outside projects, 1.5 hours
Catalog page 339
Prerequisites: MGT 209; consent of instruc- tor
Description: A practical examination of the Internet retailing customer chain from a managerial perspective. In- volves special-topic lectures, directed readings, active discussion, and student presentations. Culminates in a class-written book comprised of chapters focusing on team-developed solutions to industry problems. Course is repeatable to a maximum of 8 units.