BUS 112: Consumer Behavior

← 2015-16 2016-17 2017-18 →
← 2011-12 changes (lax) changes (strict) ▾ 2017-18 → 2017-18 →

Units: 4

Hours: Lecture, 3 hours; extra reading, 2 hours; projects, 1 hour

Catalog page 142

Prerequisites: BUS 103

Description: Provides a basic understanding of the general models of choice behavior as it relates to marketing decision making. Emphasis is on motivation, perceptions, learning, and social forces as they impact on the choice process.

Derived Information — The following is not part of the official catalog but is computed from catalog data.
Prerequisite graph not available.

Referenced in

Enrollment History (from UCR Banner, not catalog)
Year F W S Su Total
2025-26  80/ 80 104/153 158/159 69/70 411/462
2024-25  75/ 76 151/155 157/157 70/70 453/458
2023-24  77/ 78 154/154 157/157 68/70 456/459
2022-23 145/155 157/157  78/ 78 43/50 423/440
2021-22 143/148 131/156 54/59 328/363
2020-21 140/154 154/155 40/50 334/359
2019-20 144/147 127/147 45/50 316/344
2018-19 132/136 138/145 49/50 319/331
2017-18 114/115 113/151 14/30 241/296
2016-17 136/136 136/134 17/70 289/340