MGT 228: Consumer Behavior

← 2010-11 2011-12 2012-13 →
← 2010-11 changes (lax) changes (strict) ▾ 2012-13 → 2012-13 →

Units: 4

Hours: Lecture, 3 hours; consultation, 1 hour

Catalog page 326

Prerequisites: MGT 209 or con- sent of instructor

Description: Analyzes why people buy and examines purchase decision processes and outcomes. Studies current models of consumer behavior. Topics include brand equity, customer delight, global market- ing, behavior modification, and strategic market analy- sis.

Derived Information — The following is not part of the official catalog but is computed from catalog data.

Serves as a prerequisite for

MGT 247
Prerequisite graph not available.
Enrollment History (from UCR Banner, not catalog)
Year F W S Su Total
2025-26 52/70 52/70
2024-25 60/63 60/63
2023-24 42/64 42/64
2022-23 62/77 62/77
2021-22 77/80 77/80
2020-21 42/60 42/60
2019-20 53/76 53/76
2018-19 32/36 32/36
2017-18 52/60 52/60
2016-17 33/60 33/60