Units: 4
Hours: Seminar, 30 hours per quarter; individual study, 30 hours per quarter
Catalog page 320
Prerequisites: graduate standing or consent of instructor
Description: Addresses current issues and innovations in entrepreneurial management to develop a broad understanding of the interrelationship among all functions of management, including marketing, finance, accounting, information technology, produc- tion, and distribution. Discusses topics such as family business management, entrepreneurial marketing, managing growth, strategies for innovation, and mar- ket entry and exit decision making.