Prerequisites: BUS 115 (may be taken concurrent- ly)
Description: Solves marketing cases and develops data analyti- cal skills for managerial decision making. Uses statis- tical software to manage, display, and analyze market- ing information, including consumer survey data, rela- tionship management data, scanner data, and socioe- conomic data. Topics include attitude measurement, market segmentation and targeting, competition analysis, market performance analysis, and store loca- tion choice.