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CS269: HW/SW Engineering of Embedded Systems, Winter02
Toward IP and Software
Chip
Complexity
Embedded
Product
Divergence
Chip
Designs
Intellectual
Property
Reuse
Software
Customization
Time
to
Market
Product
Cycle
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Putting it all together, you have the exponentially increasing transistors on a chip, ever increasing but diverging products, which is really the driving force for all these technology advances.  There is also the fact that every chip start is so expensive that one design has to serve multiple products.  The old story of shorter time to market and shorter product cycle is also not getting better.  The logical conclusion is that there will be plenty of so call “Intellectual property” reuse, where a design company  will buy a piece of design from some IP vendors or borrow a piece of design from an old product.  And not just IP, programmable and reconfigurable IP such as processor and DSP.  After the chip, now considered a platform, is designed and manufactured, there will need to be customization for different standard protocols for different countries and geographical regions, customization for each of the member of a product line, customization for different product generations over a couple of years, and customization for different products.