Putting it
all together, you have the exponentially increasing transistors on a chip, ever increasing but diverging
products, which is really the driving
force for all these technology advances.
There is also the fact that every
chip start is so expensive that one design has
to serve multiple products. The old
story of shorter time to market and
shorter product cycle is also not getting better. The logical conclusion is
that there will be plenty of so call “Intellectual property” reuse, where a design company will buy a piece of design from some IP vendors or borrow a piece of design
from an old product. And not just IP, programmable and
reconfigurable IP such as processor and
DSP. After the chip, now considered a platform, is designed and manufactured, there will need
to be customization for different standard
protocols for different countries and
geographical regions, customization for each of the member of a product line, customization for different
product generations over a couple of
years, and customization for different products.